Challenges:

  1. Limited SEO Optimisation: The Wix website lacked proper SEO optimisation, hindering SSOIF’s visibility in search engine results and limiting their online reach.
  2. Inadequate Flexibility: The design limitations of the Wix platform restricted SSOIF’s ability to customise their website and incorporate essential features for improved user experience and SEO performance.

Our Approach:

  1. Website Migration to WordPress: We initiated the process by transferring SSOIF’s existing Wix website to the WordPress platform. WordPress provides greater flexibility and customisation options, allowing for more effective SEO optimisation and user engagement strategies.
  2. Design and Layout Enhancement: Our design team revamped the website’s layout to ensure it was visually appealing, user-friendly, and optimised for conversions. Clear navigation, intuitive design elements, and strategic placement of call-to-action buttons were implemented to improve the overall user experience.
  3. SEO Optimisation: We conducted comprehensive keyword research and implemented on-page SEO techniques throughout the website. This included optimising meta titles, descriptions, headers, and content to improve search engine rankings and increase organic traffic.
  4. Content Migration and Enhancement: Existing content from the Wix website was migrated to WordPress, and additional content was created to further enhance the website’s relevance and value to visitors. Content was tailored to address the specific needs and concerns of SSOIF’s target audience, positioning the company as a trusted authority in international trade.

Results:

  1. Improved Search Engine Visibility: Following the migration to WordPress and the implementation of SEO best practices, SSOIF experienced a significant improvement in search engine rankings. Their website began ranking higher for relevant keywords, resulting in increased visibility and organic traffic.
  2. Enhanced User Experience: The redesigned website offered a more intuitive and seamless user experience for visitors, leading to higher engagement and longer on-site durations. Clear navigation and well-structured content helped users find the information they needed quickly and easily.
  3. Increased Lead Generation: The improved SEO performance and user experience contributed to a boost in lead generation for SSOIF. More visitors were converting into leads through the website’s contact forms and inquiry submissions.

Conclusion: By migrating SSOIF’s website from Wix to WordPress and implementing comprehensive SEO optimisation strategies, our agency successfully enhanced their online presence and visibility in the competitive landscape of international trade consulting. The new website’s improved design, user experience, and search engine performance have positioned SSOIF as a trusted resource for businesses navigating the complexities of importing and exporting post-Brexit.